SWAGGER – URA-Z Slim Fit Denim

On appearance, it was ordinary enough that we almost missed it too. Just launched as part of its Spring/Summer 2010 lineup, the URA-Z Slim Fit Denim from SWAGGER resonates much of the classic designs from old school denim line – dark raw wash, orange stitching, and etc… However, designers at SWAGGER put each pair through an extra process – a resin appliqué onto stencils of SWAGGER’s SWG initials. The tonal application feature an all-over pattern of SWG all over denim that only appear when view at an angle. In most occasions, the design is subtle enough and disappears. SWAGGER’s URA-Z Denim is now available at all SWAGGER retail locations and third-party distributors around the world.

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